How to measure AI visibility
AI visibility measures how present your brand is in the answers of AI assistants. It's tracked via fixed prompts run regularly against multiple AI models.
The key metrics
- Visibility: share of answers that mention your brand.
- Share of voice: your share of all brand mentions.
- Citation rate: how often your domain is cited.
- Sentiment and position within the answer.
How to do it
- Define relevant prompts (your audience's questions).
- Add your own brand and competitors.
- Check regularly across multiple AI platforms.
- Close gaps where only competitors are named.
Frequently asked questions
How often should I measure?
Regularly — AI answers change. Vistova checks automatically, daily or weekly depending on your plan.
Do I need a tool for this?
Manual checking doesn't scale. A monitoring tool like Vistova automates prompts, models and analysis.
Track your visibility in AI answers
Vistova measures how your brand appears in ChatGPT, Perplexity, Gemini and Google AI Overviews — plus classic SEO.
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