Share of voice in AI search explained
Share of voice (SoV) describes what portion of all brand mentions in AI answers belongs to your brand. A high SoV means AI names you more often than competitors.
How SoV is interpreted
SoV is viewed per prompt set and ideally per AI model. If your SoV rises, you gain AI visibility relative to competitors.
Frequently asked questions
Is share of voice the same as visibility?
No. Visibility measures your absolute share of answers with a mention; SoV relates your mentions to all brand mentions.
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